Case Studies
Real-world examples of how our domain-based approach transforms data into business outcomes
Pantine | brand positioning analysis
FMCG
Challenge
Pantene needed to reposition its brand identity in an oversaturated global beauty market by redefining what “healthy hair” meant across diverse cultural contexts.
Solution
Growth Kinetics deployed a bespoke AI-led semiotic analysis using early large language models, speech-to-text systems, and computer vision to map the conceptual space of “healthy hair” across regions, languages, and social platforms.
Results
- Identified low-competition, high-relevance brand narratives like “glowing hair” with <2% saturation.
- Delivered a regionalised, multimodal framework for brand messaging across Asia, the Americas, and Europe.
- Equipped Pantene’s brand teams with long-term strategic tooling and a repeatable AI research methodology.
Benefits of Our Domain-Based Approach
Our case studies demonstrate consistent patterns of success across industries Immediate Business Value Our approach delivers tangible results within weeks, not months or years, with clear ROI on your data investments.
Immediate Business Value
Our approach delivers tangible results within weeks, not months or years, with clear ROI on your data investments.
Cross-System Integration
We connect siloed data across your organization, creating a unified view that aligns with how your business actually operates.
AI Readiness
Our domain-based organization creates the foundation for successful AI implementation, avoiding the pitfalls of poor data quality.